Sales Consulting

for Early-Stage Startups

Growth-Focused Guidance for B2B Startups.

As a startup founder, you never have enough. Time, money, resources. It’s the name of the game. And since you need to build towards a strong customer base right out of the gate, it’s easy to feel like you’re up against the clock as soon as your round closes.

What set of customers will you target for those ‘early wins?’ How do they buy?

How do you know when you’ve achieved ‘product-market-fit?’

What type of go-to-market team should you scale out and when? How will you do it?

By working with me, I’ll help you define your path to growth and put the systems in place to achieve it. I guide you on finding true product-market fit— helping you acquire your initial customers— and developing the sales strategies and methodologies you’ll need to build and scale your go-to-market org. When you've hit your milestones, as a Chartered Financial Analyst (CFA) I'm here to help as you navigate your next big fundraising steps.

As it relates to guidance and advising, I rely on over a decade of experience in sales across traditional financial institutions (Scotia Capital; RBC) as well as fast-scaling fintech startups like Plaid, Berbix (acq. by Socure), and Meld.

If you're a startup founder looking for ways to juice your growth, hit me up. I can help.

Contact

charles@group021.com

Areas of Practice


Go-to-Market Blueprint

I work directly with founders to understand ICPs and how they buy. Leverage my experience and take more high-percentage shots.


Sales Playbook

The basic 'blocking and tackling' founders need to close more deals. Tried and true tactics harnessed across 20+ years.


Strategic Deal Dynamics

Fundraising and negotiating customer contracts. High stakes tables, and I'm here to bring the full breadth of my experience to bare for your benefit.


“Most makers make things for a human audience. And to engage an audience you have to understand what they need.”

— Paul Graham

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