In this latest post, I break down what really matters when hiring your first AE for your startup. It's not just about sales know-how. We're talking soft skills like challenging norms and owning their role. Plus, why their ability to learn and build community is key. Check out this no-nonsense guide to picking the right AE for startup success.

This is the first in a series of posts exploring the impact of behavioral biases in sales. Each post will unpack a different bias, offering practical tips on how to navigate these innate human tendencies to achieve better sales outcomes.

This is a topic that gets a lot of attention in startup land, and rightfully so. Here’s my take.