Areas of Practice

Go-to-market Blueprint

I work directly with founders to understand your ICPs and how they buy. We craft brand narratives that resonate, and we run lead-gen strategies that deliver pipeline. My approach is rooted in practical, actionable advice that drives proven results. Leverage my experience and take more high-percentage shots.

Sales Playbook

This is the basic 'blocking and tackling' founders need to close more deals. Tried and true tactics harnessed across 20+ years. Together we develop qualification rubrics and clear objection handling strategies that ensure you’re targeting the right customers and getting the most out of every interaction. I provide hands-on coaching for cold calling, script design, and honing negotiation strategies. My focus extends to helping you implement the targeted, account-based strategies you'll need to win enterprise customers.

Pipeline Precision

I work with you to transform your pipeline data into a forecasting tool. Central to my approach is the ability to predict revenue, but this isn't just about numbers; it’s about owning your pipeline and navigating the investment process with confidence. I'll help you forecast your best, worst, and most likely outcomes so that you can be proactive with your sales efforts and more focused allocating your resources. Whether we're prioritizing your best opportunities or gearing up for a liquidity event, we’ll make sure you're well-prepared and strategically positioned for success.

Strategic Deal Dynamics

Fundraising and negotiating customer contracts. High stakes tables, and I'm here to bring the full breadth of my experience to bare for your benefit. My focus is on optimizing for positive outcomes and boosting deal velocity. From creating detailed revenue models that go beyond the basics to advising on the ins and outs of fundraising strategy, including timing and valuation, I've got you covered. When it's time for due diligence and navigating the investment maze, you'll find me right there with you.

Team Development

With product-market-fit on your horizon, your sales team is your frontline. And if you're structuring your team for growth, I'm your guy. Together, we'll stand up the scaffolding and training programs that don't just tick boxes, but increase you and your team's effectiveness. Bespoke training materials designed to sharpen skills; In-depth workshops to deepen product knowledge. We'll define the organizational structure and roles that fit, and we'll strategize to attract the crème de la crème for your go-to-market team.